Why do I need a website

With the recent downturn in the economy companies tend to tighten their belt with expenses and avoid extra spend.  But a great opportunity as markets shrink is for your company or organization to attract new business and retain current clients.

A Web site is the most cost-effective method of promotion and advertising your company…

WHY A WEBSITE?

First, your customer and prospects expects businesses and organizations to have a Web site, one that is available when they need information about your product and services.  The same way your customers expect your business to have a phone so they can reach you,  your website provides your customers and prospects with information that helps them decide to do business with you or go to your competitor.

Second, your website can help you increase your sales and profits by selling your products online through an e-Commerce store or shopping cart system.   Online buying is growing very fast because of the easy of shopping while enjoying the comfort of your home.  Customers can also compare products or services from different organizations before making a decision.

If they search online and cannot find your business,  they will most likely find your competitors and investigate their product and services instead of yours.

WHAT WILL A WEBSITE DO FOR ME?

• Make it easier for customers to find you. Customer can use Google or other search engines to quickly find your organization and link to your web site
• Reach a larger audience and larger markets. Often organizations advertise in local News Papers, magazines and forums.  A web site can reach audience outside your area that are looking for your products and services.
• Save time by putting information online that customers can find. By putting information on your web site customer can get this information easily and any hour of the day instead of calling you for the information.
• Save cost and web site is the most effective and least costly method for marketing and advertising. Many studies show that having a web site is very cost effective and the return on your return on investment is achieved very quickly
• Support other forms of advertising. By having a website you can include the link to the web site in other Print advertising and promotions that your organization is doing.

HOW QUICKLY WILL A WEBSITE MAKE MY BUSINESS MORE SUCCESSFUL?

Your organization web site is another tool for communication similar to your phone, office staff and email.  You must have this tool to be successful.  It will take a period of time for your customers and prospects to find you on the Web and to learn of your web site.  But not having a web site can put your company at a serious disadvantage and give your competitors an edge over your organization.   There are few things that are key to monitor and actions to take that will help you track the impact your web site is having on your organization

• Register your web site with Search engines (i.e. Google, Bing, Yahoo, others …)
• Track traffic coming your website on regular time intervals (i.e. weekly, month or quarterly)
• Insure that your web site contain the right information and content to represent your business and track the visits to specific content areas so you can evaluate their effectiveness or lack off.

GIVE ME SOME EXAMPLES OF HOW A WEBSITE WILL HELP MY SPECIFIC BUSINESS:

Here are some examples on businesses and how a web site can create benefits for an organization:

• Architect/Landscaping/Interior Design
  • Show samples of your work by displaying photos of completed projects
  • Show customer testimonials
  • Allow customers and prospects to fill a request of information form
  • List your services, offerings and prices
• Restaurants/Cafes/Bakeries
  • Display your menu items and prices
  • Display directions and Map to your establishment
  • Display photos of your dishes
  • Display coupons and specials
  • Display catering menu and prices
• Real Estate/Rentals
  • Display home listing
  • Display Photos
  • Display links to community information (i.e. Schools, Hospitals, Shopping areas …)
• Schools
  • Allow registration online
  • Display Class schedules
  • Display Events and Holiday calendars
  • Provide access to parents to School forums
• Professionals
  • Display office hours
  • Display Direction and Map to your organization
  • Allow registration online
  • Allow request of information online
  • Allow for secure area for documentation and material upload/download 
• Others
  • Many of the highlighted features and capabilities of a Web site above can be tailored to meet any organization, profession and non-profit organizations.

From the above you can see that the opportunities are tremendous in new market reach, cost saving and time saving for your organization in having a Web site.

CAN I AFFORD A WEB SITE?

The price and cost of a web site varies based on the features and capabilities that you select for your organization but regular industry studies shows that the annual cost of maintaining a web site is less than the cost of doing print advertising for 1 month. Click here to get a FREE consultation and quote on what it will take to create a web site for your organization.  If you already have a web site we can save you on annual hosting cost Click here to get a hosting quote